17 Tips To Grow Your Instagram Following That Actually Work

Another good way to make your Instagram Stories shoppable is to add CTAs like “Buy Now,” “Swipe up to shop,” etc. Whenever you post a Story, just make sure that you add a call-to-action that directs people to your ecommerce store. Using paid advertisements that are displayed to a relevant audience, you can get more people to discover your profile and like it. Also, make sure that you don’t post about anything random and keep your feed focused on your business. To effectively leverage Instagram as a sales channel, you first need to grow your Instagram followers. These statistics clearly indicate that Instagram has emerged as one of the most important marketing platforms and has become too big for businesses to ignore.

Add An Emotional Appeal To Your Ads

However, they are integral to a successful Instagram account. Within 8 months, @potteryforall (on the right) grew to over 50,000 followers. It took the non-differentiated account (on the left) 3 years to reach that same threshold. This became clear when I compared the level of differentiation of my 5 high-growth accounts vs my 15 low-growth accounts within their categories. It’s not that my 15 non-successful accounts weren’t differentiated…they were, but they weren’t differentiated enough. If you’re already implementing all of the Instagram best-practices and your account isn’t growing, there’s a deeper issue that no tip, trick or “hack” article will show you how to solve.

Advantages And Disadvantages Of A Personal Instagram Account

• Automation software will save you the time and stress that goes into regular posts at consistent times.
• In addition, you can add a link to your website in your bio, link posts to blog content, and use stories to promote deals and offerings.
• In the same vein as our previous bullet, you’ll want to keep your interactions with other profiles as consistent as you can.

The most popular hashtags (#love, #happy, #tbt) range in the hundreds of millions of times used, so if you’re targeting a particular niche, consider using a more specific hashtag. Now that you’re finally in the app, the home screen is the first screen you’ll see. Once you follow other accounts, their photos will show up here. And on most mobile devices, 9 posts will fill up the vast majority of the screen of the viewer. We want to give people enough content (and context) about who you are, what you do, and who you do it for as you start to grow your account.

Post Creative Content

In this case, since Carousels and Reels seem to be the biggest engagement generators, they should probably be prioritized going forward. In Socialinsider, you can identify your top-performing posts by going to your Instagram analytics dashboard and scrolling all the way down to these two charts. Posting the same kind of stuff everyday will lead to a follower count decrease and this is the last thing you want. Keep your Instagram message short, sweet and simple, and it will reach more people than you’d expect. However, if your Instagram post’s caption is too long, no one will read it and they will rapidly scroll through to the next post in their feed. Keep in mind the fact that Instagram is all about visuals, and you are competing with some impressive posts.

This became clear when I compared the number of similar accounts in Murafa Digital the content categories of my 5 high-growth accounts vs my 15 low-growth accounts. The 15 low-growth accounts were all in “popular” Instagram communities that already had a lot of accounts talking about the same topic in a similar way I was. The 5 high-growth accounts were all in niche (much smaller and specific), growing communities that didn’t have many other accounts creating content in a similar way.